3 main functions of custom product packaging

Product packaging is an essential part of the product. Someone also considered it as most important part of product itself. Industrial packaging that is used to safely move the items from the vendor to the customer or from the production line to the distribution center. It is usually packaging that is external to the product and usually discarded before the it reaches the consumer. We called this kind of product packaging as secondary packaging. The other type of product packaging is specifically designed with the consumer in mind. It is what the consumer sees on the store shelf and is usually designed by a company’s marketing department to appeal to the consumer and to inform the consumer of the specific details of the item.

 

Influences On product Packaging:

 

There are two main departments within a company that have the biggest influence on custom product packaging: marketing and logistics. The marketing department wants product packaging that is extremely grab the eyes of consumer, so that it captures their attention so much that they will purchase the item. This can mean that the custom packaging is complex, expensive, fragile, and difficult to move. We call this function of product packaging as display function or marketing function. 

However, the logistics department have the job of moving the items within the warehouse, to the distribution center and then on to the store. This means that they want to see product packaging that will protect the product in the warehouse, while the items are stored and when they are moved to the distribution center or store. So product packaging play the important role of protective packaging. 

Meanwhile, the shape of the packaging is important to the logistics department as they would prefer to see items that are regular in dimensions and shape, so that it is convenient for them to move and store. Fragile packaging can cause damage to the product and a potential large loss of product. The logistics function will require external industrial packaging that will protect the product, and its internal packaging, from any damage during moving items in the warehouse or moving items to the warehouse. The external packaging must be able to protect items from weather conditions, tampering, damage from material handling, and contamination. The logistics function also need to make sure that the external packaging is able to allow simple storage on pallets and be able to be stacked without damaging the items. So logistic department strongly need custom product packaging | to be user-friendly.